The founder
Mitchell Mottram, the bloke who thinks £1.99 can change someone's year.
Mitch started The Happiness Fund with one simple idea: there's so much money in the world, so why not give some of it away and show people what good looks like.
Why Mitch started it
There is an awful lot of money sloshing about the world. Mitch wanted to give some away and build a place where people could support one another. And he had a hunch: surely people would pay to see good things happen. Most of the internet is built to make you angry. He wanted to build a corner of it that made people smile.
The longest round
Mitch believes people and kindness matter more than anything. If you believe in the cause, you can keep going through anything, even the longest round. You don't need a stadium or a charity board to start. A phone, a bit of nerve and a stranger having a rotten week will do.
The £1.99 dream
We all chip in for the things we share: roads, schools, bin day. Mitch's daydream is a different kind of chip-in, one that's entirely optional and entirely joyful.
Just imagine: about 68 million people live in the UK. If everyone put in an extra £1.99 a month, that would be roughly £135 million every month. That's enough to cover thousands of car repairs, birthday surprises, overdue bills and "you'll never believe this" moments, every single month.
It's a daydream, not a tax, and nobody's being sent a bill. But every member who joins makes that daydream a bit more real. It costs less than a meal deal and does more than a like.
Rough maths before payment fees. See exactly where real money goes on the open ledger.
What Mitch has done so far
- Story #001: a girl selling her toys to save for LEGO got to keep her toys and have the set as well.
- Steel Fitness: Kristian gave £250 to a stranger and got a thank-you of his own.
- Every penny tracked publicly. Read how we work.